MYMY (Mind Your Mate & Yourself) is a mental health charity based in Newcastle, County Down, offering confidential one-to-one counselling, well-being programmes, and mental health workshops for individuals aged 16 and over in the Newry, Mourne & Down area.
Their services support people facing issues such as anxiety, depression, bereavement, trauma, and stress. MYMY also provides community-based activities like mindfulness and stress management, relying on donations and volunteers, as it receives no core government funding.
nova supported MYMY with a full brand development and marketing strategy, including a digital audit, tailored marketing plan, brand templates, user-generated content (UGC), and reel training to enhance their social media presence and local visibility.
Brand Development
nova partnered with MYMY to refresh and realign their brand, ensuring it better reflects who they are and the vital services they provide. This included the creation of cohesive brand templates for social media, designed to clearly communicate MYMY’s identity and mission. Beyond digital branding, Nova extended the visual transformation across all touch points, revamping their in-store and outdoor signage, flyers, business cards, and more. This comprehensive rebrand presents MYMY as a modern, forward-thinking organisation with a strong and consistent presence, both online and in the community.
Marketing
nova developed a bespoke marketing strategy for MYMY, crafted to increase their visibility, engage their community, and strengthen their local impact. Grounded in a deep understanding of MYMY’s mission, audience, and tone of voice, the strategy combined creative storytelling with practical outreach. From social media content planning to branded campaigns, every element was designed to connect authentically with the people they support. The approach blended on-the-ground insights with digital best practices, ensuring MYMY’s message was clear, consistent, and compelling across all platforms.
UGC
nova supported MYMY in developing user-generated content (UGC) to authentically represent both their charity shop and the counselling services provided upstairs. By capturing real-life interactions and behind-the-scenes footage the content brought MYMY’s mission to life in a relatable and engaging way. This approach not only humanised the brand but also helped build trust and strengthen connections with the local community. The UGC strategy highlighted the positive impact of both the retail and support services, encouraging greater awareness, footfall, and engagement across their digital platforms.
“MYMY initially worked with Jenna and her team on rebranding. We had the same branding for 10 years and wanted a refresh before we moved into our new premises in 2024. The new brand was extremely important in helping all our stakeholders see that we had moved to the next stage in our development. Like most small charities we have no human or financial resource to look at our marketing strategy. Jenna worked with us to clarified our audience and our message and put it into a tailored marketing plan. Her help was very practical and hands on and included reel training, user generated content and brand templates for social media and direct marketing. Their help has been invaluable in enhancing our social media presence and local visibility.”
Deborah Boden, CEO MYMY
Thanks to Nova’s comprehensive brand development, UGC creation, and marketing support, MYMY is thriving today with a strong digital presence, positioning them as a forward-thinking charity.
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